4 ms·

Here's one study - 1st link is a ZdNet summary about it, and 2nd is a direct link to the paper: https://www.zdnet.com/article/new-research-shows-personalized-a

• nwellnhof 5y ago
  It depends a lot on the content. If you're targeting a lucrative niche, contextual ads can be effective. But for the majority of (mostly low-quality) content, it's hard to find well-matched ads. The study you cited is based on "a rich dataset of millions of advertising transactions completed across multiple websites owned by a large media company". It's probably not that representative.
  • rodgerd 5y ago
    I'm glad that your anecdotes trump an actual study.