> Christiansen introduced the word to business I'm more of a fan of Peter Drucker. Smash products are lifestyle choices. Target luxury, high end for initial cu

> Christiansen introduced the word to business I'm more of a fan of Peter Drucker. Smash products are lifestyle choices. Target luxury, high end for initial customer; then ride the cost curve down. Historian Jill Lepore recently got me to revisit my discomfort with pop biz "disruption". I've always been troubled that Innovator's Dilemma had no predictive power. My current hunch is that descriptions of "disruption" are more easily explained (analyzed) thru Wright's Law and comparing org's cost of capital. Which still only covers 2/3rds of the domain. It omits forecasting technological progress. For example, Tesla's original founders saw that in X years time, given the trends, laptop grade Li-ion batteries would be capable (suitable) for electric vehicles. Which help time their entry into the market. I'm sure that strategy of catching waves has a name. I just don't know it yet.