I used to work for a startup with a similar product aimed at K-12. This is a pretty good summary of how the whole learning management software industry works.

I used to work for a startup with a similar product aimed at K-12. This is a pretty good summary of how the whole learning management software industry works. It's unbelievably hard to sell educational software, but once you have some customers signed up they will stay with a particular system for literally decades before contemplating a change, regardless of how stagnant and outdated the product becomes. As recently as five years ago, there were still a significant number of schools using systems based on Foxpro. Companies spent years establishing a customer base, and then they're almost inevitably snapped up by a larger fish. My startup was purchased by a regional educational software company, which was itself almost immediately afterward snapped up by a private equity group.