My experience has been that LinkedIn and other social media necessitates promoting influencers who are almost certainly between mediocre and above average at th

My experience has been that LinkedIn and other social media necessitates promoting influencers who are almost certainly between mediocre and above average at their fields, never the best. There are a few exceptions, but in general if some so-called expert's "job" involves them constantly tweeting, poasting on LinkedIn, writing daily blogs, instagramming and otherwise releasing a non-stop supply of YouTube videos, then they probably have little expertise. Usually, you can find what they're trying to sell without too much effort. Those who can't do, influence. There are of course meaningful people on social media who do have useful things to say. Some brilliant people in the tech world I know will post on their blogs every few weeks or post a few tweets each week. But they're spending the majority of their time actually creating things, not crafting tweets optimized to feed an algorithm. YouTube is an interesting one, since it's an immersive medium. Some of the people with the best tech tutorials or "content" there will rarely or never show their faces. I think this is probably a consequence of not wanting to waste time editing, since again, they have real things to do outside social media. If a tech person is just talking to the camera for 10 minutes, I can do without it, and, again, usually they're trying to sell something (often of dubious value).