Your point is fair. Your communication metadata, your choices, you age, gender, location, and many other things are indeed products of companies like Facebook.

Your point is fair. Your communication metadata, your choices, you age, gender, location, and many other things are indeed products of companies like Facebook. But in a way, you are, too. Because the mere presence of yours draws some other people to that platform. And celebrities who are famous outside of social media, are definitely more products themselves rather than the data associated with them. On the other hand, on dating apps like Tinder, you yourself are the product in addition to any other information they might monetize in numerous ways.