$3 as a one-time payment doesn't seem like it will meaningfully impact Twitter's earnings. I wonder if they are doing this to increase the value of their ads s

$3 as a one-time payment doesn't seem like it will meaningfully impact Twitter's earnings. I wonder if they are doing this to increase the value of their ads shown to people willing to pay: if someone is willing to pay $3 for minor aesthetic improvements they are much more valuable advertising targets than the general population.