I like the premise of this idea. It stands to address a lot of problems in teams. I hate to see someone (even myself) being ostracized or belittled for failing

I like the premise of this idea. It stands to address a lot of problems in teams. I hate to see someone (even myself) being ostracized or belittled for failing to understand a concept or get something right on the first try. It makes for a crap work environment and tends to sap any energy going into the project. While I can agree with some of the sentiments about ego being a good thing (i.e. ego inspires pride in one's work and self improvement), I don't think that's the point being made here. Instead, the goal is to make the work environment as transparent and friendly as possible. Anyone should be comfortable speaking to anyone whether it be for advice, conversation, instruction, or otherwise. Definitely a good principle to base your business upon.