Twitter ads have not returned strong ROI for us (direct response for politics). And dubious for persuasion (more similar to traditional commercial brand ads) th

Twitter ads have not returned strong ROI for us (direct response for politics). And dubious for persuasion (more similar to traditional commercial brand ads) though I don't have much hard survey evidence just comparative engagement stats. I don't know if it's primarily the format, or the different type of user compared to FB, but FB is the winner hands down.