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I think these brand examples aren't very apt. A better comparison is Craftsman from Sears. They make a crap load of tools from wrenches to weed whackers, but al
by xbryanx 15y ago
I think these brand examples aren't very apt. A better comparison is Craftsman from Sears. They make a crap load of tools from wrenches to weed whackers, but all of them benefit from the quality Craftsman brand aura. So when Sears developed/bought those new wacky auto-hammers they branded them under the Craftsman label.
- davidw 15y agoI don't think that for Sears' target market, you want to own something as narrow as "wrenches" in people's minds. You want to own "tools", so having a fairly wide array of them probably isn't damaging.