I can confirm that, as I work in large non-tech company as Product Manager on the Software side. Our marketing people are solely composed of marketing people wh

I can confirm that, as I work in large non-tech company as Product Manager on the Software side. Our marketing people are solely composed of marketing people who send everything to agency and hire a few east-asia developpers to make Dashboards (campaign, click through rate, price per click...). I wanted to break a bit into that field but have a hard time as I am not even able to have deeper discussion with this team as they keep sellinh me this as voodoo. Is there a value to know that skill nowadays or will this be outsourced to « agencies » or using salesforce like tools?