I was interested in their pipeline on their home page, and all I see is LOY-001 and LOY-002: https://loyalfordogs.com/the-science/pipeline-current-studies http

I was interested in their pipeline on their home page, and all I see is LOY-001 and LOY-002: https://loyalfordogs.com/the-science/pipeline-current-studies https://loyalfordogs.com/the-science/pipeline-current-studie... New names are usually given to new, unknown compounds where a company spent years on getting the compound right and tested thousands of them to select the best (using a criteria that the company publishes)