Main problem i have with the article after reading a few graphs is that the author makes it seem like reporters have the most say in what gets reported and how.

Main problem i have with the article after reading a few graphs is that the author makes it seem like reporters have the most say in what gets reported and how. That's probably a common belief amongst most people but it's not true. Owners/publishers/editors decide. Reporters play a 5% role, if they're extremely influential.