> when someone copies your product and distribute it legally for free This is society’s collective goal, as exemplified by patents. After ~15 years of legal mo

> when someone copies your product and distribute it legally for free This is society’s collective goal, as exemplified by patents. After ~15 years of legal monopoly, they’re public & anyone can use them. Copyrights take longer, but eventually do the same. Companies plan for this by continuing to introduce incremental product changes, extending the monopoly period in small ways. Take a look at Wordpress, Lego, and Disney who deal with this in different ways.