That was my observation as a DBA. The most powerful tools we have are aggregated reports and data retention periods, the same since the 1970s. Running 10 copi

That was my observation as a DBA. The most powerful tools we have are aggregated reports and data retention periods, the same since the 1970s. Running 10 copies of the same report (but each one with slightly different bugs) across 34 PB of data for 10 different departments is absurd, yet here we are. Specifically for Dropbox, they're not a retailer like Safeway with 10,000 products and 100's of locations to crunch product and shipping data for - Dropbox could use a single server for their entire digital products data warehouse. (I operated a data warehouse myself (literally) at Yahoo - 10 servers generating canned web reports for 500 managers. I heard they replaced it with a 1,000 node Hadoop cluster later.)