The first media business that figures out how to sell to this generation will get adoption quickly. It's too soon to tell, but the model Apple has taken with i

The first media business that figures out how to sell to this generation will get adoption quickly. It's too soon to tell, but the model Apple has taken with iTunes Match seems promising. Basically, instead of selling access to the media (which they already do), they're selling a cloud service that's useful even if you already have the media. And they manage to not compete with themselves because the service is free if you buy the media from them. So free that it's not even a service, it's just the way their store works now. The usage patterns of TV and movies are different than music, but they aren't so different that something like that couldn't work.