Considering the OP's other comments here, I can't help but think that they're trying to solve the problem with a "we know better than you what you need" attitud

Considering the OP's other comments here, I can't help but think that they're trying to solve the problem with a "we know better than you what you need" attitude. Their UX is the best, their website UI is the best, their policy towards a subscription model is the best, Yada Yada.