> [...] paradox: You’re crazy if you don’t start in the cloud; you’re crazy if you stay on it. > So what can companies do to free themselves from this paradox?

> [...] paradox: You’re crazy if you don’t start in the cloud; you’re crazy if you stay on it. > So what can companies do to free themselves from this paradox? As mentioned, we’re not making a case for repatriation one way or the other; rather, we’re pointing out that infrastructure spend should be a first-class metric. What do we mean by this? That companies need to optimize early, often, and, sometimes, also outside the cloud. When you’re building a company at scale, there’s little room for religious dogma.