Hmmm... I don't want to go against the grain too much and I kinda agree with the blog post, but the guiding principle strikes me as vague. Companies of more t

Hmmm... I don't want to go against the grain too much and I kinda agree with the blog post, but the guiding principle strikes me as vague. Companies of more than a few people are going to have mismatched personalities and some egoists. There are going to be struggles, there are going to be painful bits and happy bits. Rather than saying they won't exist or that we'll try to keep them from happening (neither of which seems practical), I'd prefer to give a foundation upon which to base the company's thinking. Also, we have a keg-erator in the office and I'm not sure how "no egos" guides that thinking. This actually is a concern for me: I'm a partner in a web marketing/dev firm and we've had discussions about how to define and build our culture. After writing this comment, I think I'll suggest along the following lines: 1) Take care of each other and of our clients. 2) Enjoy (1)