Yes completely. What I am seeing more and more is people try to shovel everything into big-data, but it becomes a nuclear powered can-opener which I am not sure

Yes completely. What I am seeing more and more is people try to shovel everything into big-data, but it becomes a nuclear powered can-opener which I am not sure is needed. The UI for this oscillates between excel with a macro or here is SaaS. Absolutely nothing in between.