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Yeah, it’s such a well-known trope that I have to assume the ad is intentionally referencing it. But then it makes no sense!
by TechBro8615 5y ago
Yeah, it’s such a well-known trope that I have to assume the ad is intentionally referencing it. But then it makes no sense!
- slg 5y agoI'm not sure either. They make no effort to subvert or even argue against that trope. Why reference a trope that argues the opposite of your point without putting in any effort to refute it?
- tobyjsullivan 5y agoMaybe it's the same as how scam emails are intentionally obvious.[0] They want to filter out anyone smart enough to spot a scam before they waste time. In Luno's case, they might be trying to filter out anyone with any shred of investment knowledge. [0] https://www.mentalfloss.com/article/82814/secretly-smart-reason-scam-emails-are-poorly-written https://www.mentalfloss.com/article/82814/secretly-smart-rea...
- OminousWeapons 5y agoThey're trying to fool noobs into believing they are the smart money: "Look at this hype, if I get in now I can make a ton of money before the house of cards collapses".
- lupire 5y agoYou are overestimating the average person's ability to distinguish a premise from its negation, and underestimating the power of word association. People are like Google search. "foo" and "not foo" both trigger an association with "foo".
- detritus 5y agoI think you're over/underthinking the sheer cynicism at play in the minds of the people who designed and OK'd that ad going out. I found it laughable when I first saw it months back, on the side of a bus. Like, "What?! It's the absolute worst time to buy!".
- kebman 5y agoWell if you saw it in March, then you're probably right. That's when smart money had already started selling off.
- rchaud 5y agoIt makes perfect sense. They're advertising in the subway, not the Financial Times.