4 ms·

I have to disagree with you quite a bit... the 15-25's care immensely about this. They might not express it the same we do, but media consumption (and in some c

I have to disagree with you quite a bit... the 15-25's care immensely about this. They might not express it the same we do, but media consumption (and in some cases production) is their entire life. They want to consume as quickly and easily as possible. BitTorrent and other "black market" sources are currently the easiest and fastest ways to consume their media. My sister also (like my sibling comment) tried Netflix, Hulu, and the other streaming media systems. Netflix doesn't have the content they care about, Hulu was great until they were flooded with commercials. The first media business that figures out how to sell to this generation will get adoption quickly. This isn't a new story. They've been trying (and getting close: look at the SNL digital shorts and marketing campaigns like the Old Spice Guy) but so far haven't quite won over BitTorrent et al. yet. The longer they wait, the closer their product gets to the $0.99 song from iTunes in that the average consumer won't be willing to pay much more than $1 for it.

GHFigs 15y ago
The first media business that figures out how to sell to this generation will get adoption quickly. It's too soon to tell, but the model Apple has taken with iTunes Match seems promising. Basically, instead of selling access to the media (which they already do), they're selling a cloud service that's useful even if you already have the media. And they manage to not compete with themselves because the service is free if you buy the media from them. So free that it's not even a service, it's just the way their store works now. The usage patterns of TV and movies are different than music, but they aren't so different that something like that couldn't work.