Oh, it's absolutely affecting everyone. It just does it in a way that feels too trivial and non-dramatic to be a genuine threat to "the main character". Quoth T

Oh, it's absolutely affecting everyone. It just does it in a way that feels too trivial and non-dramatic to be a genuine threat to "the main character". Quoth Thanos, "I don't even know who you are" -- except unlike Thanos it's a faceless megacorp and every single person you ever interact with is an underpaid contractor working for a sub-subcontractor you likely never even heard of. We understand individual problems ("I have cancer", "I lost my job", "My car broke down") intuitively. Systemic problems (pandemics, climate change, capitalism) not so much. Plus we've spent over a century increasingly framing every systemic problem as an individual problem and training us to think only of individual solutions ("boycott Amazon", "buy organic", "take shorter showers" -- note how many of these are explicitly about individual consumption rather than active collaboration).