This reminds me of something I have been wondering. If my goal is to programmatically create beautifully typeset documents (on par with modern high quality book

This reminds me of something I have been wondering. If my goal is to programmatically create beautifully typeset documents (on par with modern high quality books or magazines), are there any great options? I don't care about mathematical notation, which is a big focus in LaTeX. Every time I've started going down the LaTeX path, it has felt like I'm swimming upstream by not wanting it to look like a standard CS or math academic paper. There is a very distinct "LaTeX look" that I don't care for. I want to be able to use any OpenType or Postscript font, tweak leading, kerning, and so on. Basically all of the controls that I could get in InDesign or Quark XPress, but generated by code. Is there a good way to do this?