Of course marketing encompasses more than advertising, but there are countless examples of companies that don't do marketing. Less so with major corporations, b

Of course marketing encompasses more than advertising, but there are countless examples of companies that don't do marketing. Less so with major corporations, but more so with small businesses. There are countless restaurants and services in my city that do not market themselves except through customers recommending them to others. Some major companies off the top of my head that didn't advertise: - Craigslist - In-n-out - Zara - Sriracha - Whatsapp - Snapshat - Reddit - YCombinator - Google (search engine)