If you can read French you'll find some example of these neuroscience techniques applied to various web sites to enhance the user journey at https://sapiensux.c

If you can read French you'll find some example of these neuroscience techniques applied to various web sites to enhance the user journey at https://sapiensux.com/ https://sapiensux.com/ . In most of these projects this was done to also improve some product metric (better conversion, more sales, less support), but these techniques apply to other contexts too.