9 ms·
I would like to see some hard science behind these claims.
by jmercouris 5y ago
I would like to see some hard science behind these claims.
- fabrice_d 5y agoIf you can read French you'll find some example of these neuroscience techniques applied to various web sites to enhance the user journey at https://sapiensux.com/ https://sapiensux.com/ . In most of these projects this was done to also improve some product metric (better conversion, more sales, less support), but these techniques apply to other contexts too.
- RamonR 5y agoThere are exciting works on the load on brain activity when using tools such as smartphones. For example, this video shows the brain areas and functions activated when a user is asked to perform an action. It is shown that the load is high and the pleasure is low. Learning allows us to reduce this, but we can also imagine creating HMIs that are much more respectful of the way our brain actually works. https://www.dailymotion.com/video/x81jew9 https://www.dailymotion.com/video/x81jew9