Unfortunately it is not even a subculture. It is often openly touted in mainstream culture. Steve Jobs is often brought up as a hero of that type of thinking.

Unfortunately it is not even a subculture. It is often openly touted in mainstream culture. Steve Jobs is often brought up as a hero of that type of thinking. You are absolutely right that trust and reliability are very valuable. Societies with high trust tend to be richer and much more productive than societies overriden by cheating and corruption.