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(I left a similar comment on the blog as well) “Let’s just say you get a 10% bump. Well… if you then roll that out into the other 5 products, you can count on
by tnorthcutt 15y ago
(I left a similar comment on the blog as well)
“Let’s just say you get a 10% bump. Well… if you then roll that out into the other 5 products, you can count on a 10% bump on each of those as well… giving you a total of 50% in total increased conversions spread out throughout your site.”
That’s incorrect. A 10% increase in conversions across all products on your site gives you a total increase of 10%, not 50%. Perhaps #8 on this list should be “incorrectly interpreting results”.
- Reeveso 15y agoPlease read the sentence again. I made sure to say... "a TOTAL of 50% in TOTAL increased conversions SPREAD OUT throughout your site". I do understand what you're trying to say, though. It's simply a matter of the way you're thinking about it and depends on the context.