No. Just no. It was the "branding" of Agile by consulting companies and publishers as a product they could sell is what got us into the sh*t show we're now in.

No. Just no. It was the "branding" of Agile by consulting companies and publishers as a product they could sell is what got us into the sh*t show we're now in. Same has happened with REST and everything else the marketers touch. No. The _last_ thing we need is another vacuous rebranding. Unsurprisingly, most of the commentors here seem to get that, and are already calling out the b.s. when given the chance.