Sure, but the idea of mass collective action is always a bit of a nuclear option, because it takes a huge bit of motivation to actually make _everyone_ do anyth

Sure, but the idea of mass collective action is always a bit of a nuclear option, because it takes a huge bit of motivation to actually make _everyone_ do anything. So, could they? Sure. Will they en masse? No. Everyone could have stolen cable back in the day and caused a decrease in cable prices and increase in customer experience. They didn't.