>> “When we win a Golden Globe, it helps us sell more shoes,” > Is that nugget actually true or is Bezos just obsessed with the glamor of Hollywood? Could it

>> “When we win a Golden Globe, it helps us sell more shoes,” > Is that nugget actually true or is Bezos just obsessed with the glamor of Hollywood? Could it be more an idea of goodwill[0] ("the intangible value attributable solely to the efforts of or reputation of an owner of the business")? What I mean to say is, having Golden Globes or running a valued streaming service, even if it's not directly correlated with increased retail sales, makes customers generally regard Amazon more highly, more chic? For all of its faults (and I am very critical of the company), I don't know anyone who derides the company in the same manner that Walmart is derided[1], for example. [0] https://en.wikipedia.org/wiki/Goodwill_(accounting) https://en.wikipedia.org/wiki/Goodwill_(accounting) [1] http://www.peopleofwalmart.com/ http://www.peopleofwalmart.com/