If users can just switch to another platform, then acquiring something like this is pointless. Years ago company I know bought a service - something like Instag

If users can just switch to another platform, then acquiring something like this is pointless. Years ago company I know bought a service - something like Instagram, but it was built on some open source project. The former owner setup a new platform and had most users moved over after the sale. So the company essentially got left with dead accounts and a spaghettised open source project...