Findchips advertising and the SaaS tools for sourcing/lifcycle/data aggregation of components is their moneymaker. Hackaday is basically subsidized through The

Findchips advertising and the SaaS tools for sourcing/lifcycle/data aggregation of components is their moneymaker. Hackaday is basically subsidized through The rest of Supply Frame, along with offering marketing partnerships and other tangential marketing type services. There's a lot of things Supply Frame does and Hackaday/Tindy are not major targets of this acquisition. The biggest play here is competition to Altium's Octopart purchase, especially with all of today's electronic component supply chain woes. The Siemens (Mentor Graphics/PADS/Expedition) + Findchips/SupplyFX data is likely one of the end goals where the value will be derived.