I don't mind product placement where it's credibly part of the artistic vision of the director - the classic examples here from my point of view include the Ata

I don't mind product placement where it's credibly part of the artistic vision of the director - the classic examples here from my point of view include the Atari placement in Blade Runner. The things that stick out like a sore thumb are where there's an element that has clearly been scripted by the advertiser to inject into a script. Like: we're in a police procedural TV show and the detective's interactions with the GPS/entertainment system on vehicle Brand X suddenly become a focal point of dialog or the scene. That stuff's just obnoxious.