The studios are basically paying the burden of cost for MA. It's one of the big reasons Paramount and MGM haven't joined, it's expensive on the studio side. Ba

The studios are basically paying the burden of cost for MA. It's one of the big reasons Paramount and MGM haven't joined, it's expensive on the studio side. Bandwidth is a nearly zero cost for a lot of the companies streaming the video on MA anyways. Apple, Amazon, Google, Microsoft, all don't care meaningfully about bandwidth cost anymore, especially for prerecorded content they can CDN all over the place. The biggest value to a streaming provider participating in MA is user acquisition: People might redeem their existing collection on MA, and then buy new titles on their platform.