Set up a support / resources landing page on your web site and set the IRC topic to point to that. People who connect to freenode will figure it out pretty qui

Set up a support / resources landing page on your web site and set the IRC topic to point to that. People who connect to freenode will figure it out pretty quickly. Generally a good idea to always have a pointer to a page you control like this any time you're using someone else's server/service. You never know when something like this is going to happen and it provides you a way to communicate when/if it does.