That reminds me of The Point. Have you seen this talk by Andrew Mason of Groupon? - http://www.justin.tv/c3oorg/b/272030648 http://www.justin.tv/c3oorg/b/272030

That reminds me of The Point. Have you seen this talk by Andrew Mason of Groupon? - http://www.justin.tv/c3oorg/b/272030648 http://www.justin.tv/c3oorg/b/272030648 I think your marketing problem will be solved if you stop thinking so much about your product and brand and instead start thinking more about your users and their problems. Have you thought of starting by focusing on one specific type of social problem? What if you helped people all over a city or state report and rally against garbage dumping near their house? If you just focused on that, you might get some momentum and actually change things, which will then give you the credibility and userbase to do other things. But I'm still not clear how technology helps here.