I hate to say it but I think generally this "trend" has already started a few years back when the "average joes" and non-techs started using the internet... all

I hate to say it but I think generally this "trend" has already started a few years back when the "average joes" and non-techs started using the internet... all of a sudden you have to deal with cyber mobbing etc. Of course when big business gets hurt, they have more influence but still.