A long time ago when I was setting up my first business website, I listed email aliases for a bunch of fake departments: sales@, support@, press@, jobs@, etc. A

A long time ago when I was setting up my first business website, I listed email aliases for a bunch of fake departments: sales@, support@, press@, jobs@, etc. At the time I saw this as what bigger businesses did, so to legitimize my new business, I followed along. A decade later, I'm now just using hello@ for everything even though my business has grown a lot since then. It's much easier to funnel all incoming emails through a single point of contact than juggle a bunch of aliases. Our replies come from the same hello@ address even though the actual person replying varies. Each email has a code to group threads together. Only when email goes personal does it get pushed to a specific person's mail account. The vast majority of our emails are centralized. It's great.