Purpose-specific apps give them what they want without the hassle of the web - browser incompatibilities, plugins, codecs, address bars that might as well not e

Purpose-specific apps give them what they want without the hassle of the web - browser incompatibilities, plugins, codecs, address bars that might as well not exist, malware, scams. Remember that time a blog accidentally outranked Facebook for 'facebook login' on Google and people couldn't find Facebook anymore? The web is hard for a lot of people.