Indeed! And you could say that the real "winners" of this year's Super Bowl were the fans and spectators! Or, more cynically, perhaps the advertisers and other

Indeed! And you could say that the real "winners" of this year's Super Bowl were the fans and spectators! Or, more cynically, perhaps the advertisers and other corporate interests who profited from it. That's a reasonable thing to say and not at all willfully ignoring what is meant when someone talks about the winner of a competition between two opposed parties.