The video seems odd on so many levels. They seem to have obsessed far more with obscure technical details than actually making the product look good. To sell

The video seems odd on so many levels. They seem to have obsessed far more with obscure technical details than actually making the product look good. To sell phones with great screens it's long been obvious that you need to put great content on it to play to the product strength. The equivalent here would be to have some elegant well laid out content and minimise the time on scenarios that are going to suffer, but instead they throw in some awful looking search results, and say how the graph cursor moves smoothly (charting seems like it'll be one of their weaker parts of the experience given the lack of colour). I bet the product close up is a bit better than they make it look but even the way the video is presented gives a sense it's more often blurry grey than crisp black and whites and very little of what they show convinces me it's great to read on - most of that part is outsourced to Kindle comparisons. Seems a bit like selling a car as "like a Golf" when you're not VW!