The ideal purpose of a brand page is so that a company can interact/communicate directly with their customers. It may seem frivolous, but people enjoy having di

The ideal purpose of a brand page is so that a company can interact/communicate directly with their customers. It may seem frivolous, but people enjoy having direct access to their favorite brands. It's great for getting news about the company, asking questions, and showing your approval of their brand (via the like button). It's not as maleable as a true website, but in our current reality (where everyone is on Facebook), it's clutch.