3 ms·
It seems like it would be easiest if YouTube just charged the content creators for hosting so they could work out their own sponsorship/advertising deals and pa
by naravara 5y ago
It seems like it would be easiest if YouTube just charged the content creators for hosting so they could work out their own sponsorship/advertising deals and pay YouTube at some sort of capitated rate for exposure. YouTube gets a bigger bank of content and more eyeballs in the site to see other ads and the content creators get to use YouTube for the built-in audience without needing to be subject to the vagaries of its monetization policies.
Presumably the content creators would also be able to designate spaces in their videos for ads to insert for their older videos so YouTube can still make money off them without a retired content producer needing to take them down to avoid being charged for views.