If your best friend tells you to buy a VPN or Bluetooth ear gadgets you take their recommendations on board. You believe them. If they have a referral code you

If your best friend tells you to buy a VPN or Bluetooth ear gadgets you take their recommendations on board. You believe them. If they have a referral code you take it. If they actually use the product too then you are sold. Particularly if they remind you next time you see them. Some people see their favourite YouTubers more than their friends. They see them as hero-friends. This is very much the future of advertising, linear TV style adverts are not for every product.