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I assume they use it to track DAUs/MAUs. Otherwise, they only have data on installs, but wouldn't have visibility into user retention.

• qzw 5y ago
  Yes, most likely. Being VC backed means they will want to be able to show pretty growth charts every few months.
• mst 5y ago
  Seems like they could've avoided this entirely just by having a daily check for updates to the app itself and accepting the fuzz factor.