Funny story: Back in the 90's , there was "Fisher" who made bikes, and a much older company "Fischer" that made skis. Fischer complained that Fisher was being

Funny story: Back in the 90's , there was "Fisher" who made bikes, and a much older company "Fischer" that made skis. Fischer complained that Fisher was being confused with their company and wanted them to stop. Gary, a funny guy, thanked them for pointing that out... as Fisher didn't like the association much either. Hence, "Gary Fisher" bikes was the new name.