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I've always had the impression that Vimeo was aiming for the more "enterprise" crowd. Most of the content I've ended up on Vimeo for is corporate, and I presum
by curryst 5y ago
I've always had the impression that Vimeo was aiming for the more "enterprise" crowd. Most of the content I've ended up on Vimeo for is corporate, and I presumed that was a conscious decision on their part; to be the "more professional" version of YouTube. The LinkedIn counterpart to YouTube's Facebook-esque strategy.
The tagline on their front page even says "Simple tools for any professional, team, and organization to create, manage, and share high-quality videos." The definition of "professional" is certainly up for debate, but the other items in that list make me think they are not talking about small content creators.
I don't find it an absurd price point in that context. Many tools go from being free or very cheap to being very expensive in a single tier. GitLab comes to mind as one. Oracle is well known for what I like to call the "crack selling strategy"; the first hit's free, but every one after that is going to be really expensive.
They're just not going to be able to compete on price with YouTube, and I can see how it makes sense to support a small number of high-paying customers than it is thousands of tiny content creators. I don't know what they're offering that convinces people to pay for it, but there's apparently something there.