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"Apple doesn’t need to market iPhones." I disagree. May be they don't need to do ads for discovery anymore. But don't forget the legendary Steve Jobs Demonstra
by codegeek 5y ago
"Apple doesn’t need to market iPhones."
I disagree. May be they don't need to do ads for discovery anymore. But don't forget the legendary Steve Jobs Demonstration for Iphone initially and tons of iPhone ads that are on TV. Sure, now most people now know what Iphone is but you always need to market for sustainability. Talk to me when Apple stops doing any ads about iPhones.
- tofukid 5y agoOf course marketing encompasses more than advertising, but there are countless examples of companies that don't do marketing. Less so with major corporations, but more so with small businesses. There are countless restaurants and services in my city that do not market themselves except through customers recommending them to others. Some major companies off the top of my head that didn't advertise: - Craigslist - In-n-out - Zara - Sriracha - Whatsapp - Snapshat - Reddit - YCombinator - Google (search engine)