Google+ isn't just 'techie types'. All of my friends (the ones I care about) have actually picked it up and we're all hooked. My family has joined as well and l

Google+ isn't just 'techie types'. All of my friends (the ones I care about) have actually picked it up and we're all hooked. My family has joined as well and love hangouts. Nobody I've talked to thinks circles are complex (most of my friends are non-technical). The abstraction you refer to is not foreign at all -- it is modeled after real-life social circles.